Building an agentic webinar system
Thursday, October 15, 2026 | 5:00 PM GMT+2
About the session
Your webinar invite is written. Then you paste it into the platform by hand. You export a CSV to see who showed up. You scrub the recording to find the one good clip. The follow-up goes out two days late.
Sound familiar? Turning registrants into attendees is the #1 webinar challenge for 54% of go-to-market leaders. And while 80% of marketing teams use AI regularly, only 60% use it for webinars. (Livestorm Webinar Report, 850+ GTM leaders)
So Ben Leggieri (Head of Growth, Livestorm) gave Tata Maytesyan (Founder, Grow Global Tech, and AI in Marketing bootcamp instructor) a challenge: hand this webinar to AI agents. Plan it, promote it and analyze it with Claude and the Livestorm MCP. Then show you, live, what worked and what still needs a human.
Challenge accepted.
Good to know
What you'll see in 45 minutes:
Where marketing teams really are with AI for webinars (backed by benchmark data) + What agents can run and what stays manual. An honest list, tested on this exact webinar + 4 live demos + Live Q&A with Tata and Ben
Who it's for?
Marketers who run webinars and spend more time on setup than on content. No code needed. We demo in Claude and share setup steps for other AI tools too.
What you leave with?
The skill files from the demo, ready to copy + The recording, even if you can't make it live + 🎁 Livestorm goodies for the most engaged attendees